Signing off… (for now)


Justin case you’ere wonder’n where’da heck I been hide’n… (if not, that’s okay).

The answer: no’ere. I’ve been here. Out in de’open.

I done switched gears a bit.

I’ve been “evolvin'” as they say.

As some a’you may understand by now I’ma self-proclaimed copywriter (of sorts).

Well I am… And thats why I’m writin’ this little note to you now.

Here’s the deal:

I’m taking a break from my blog.

How long? I don’t rightly know.

Reason being: I’m working on a project and it’s taking all my spare time.

I’m not quite sure how long this thing is gonna take exactly, but I’m hoping not long (till I’m back to blogging).

If this isn’t makin’ any sense, or you don’t get what I’m sayin’… don’t worry bout it. This message ain’t for you.

To the few else who catch my drift: it’s all good, I’ll hope to be back soon. Thanks.

Take care,

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From hero to zero, and back again

There was a time, not too long ago, and certainly not in a land far far away, that I was content enough, with just “getting by.”

I had given in, satisfied with the status quo way of life away: collect a paycheck, and coast in neutral, drink beer and watch red socks games buzzed. Before heading to bed, to do it all the same again, the next day.

And who could blame me? I had a job, family, life was good and what could go wrong?

…I was about to find out…

By the way, have you ever heard the expression: “a boatload of crap?”

Likely you have.

Have you ever gotten a “boatload” before?

One more question:

Have you ever considered, that another “boatload of crap” may have already set sail, and what if I told you that one is headed in your direction now, with you listed as the recipient?

What would you do then?

Well, I’ll tell you what it was like for me. To receive my “boatload.”

It wasn’t long after the dulling yet comfortable, and often accompanied by complacent alcoholic sensations wore off, that it felt like skinned and bloody knees, no longer protected by holey jeans after a bad fall.

I’ll tell you what I mean.

I got lazy and fat. I didn’t appreciate my partner; I wasn’t as supportive as I should have been.

She got resentful and restless and decided to take her chances.

She bounced y’all, as my dreams of a family shattered. Like an ashtray of glass knocked off the edge of a second-floor balcony, to the concrete patio below.

At first and for a long time afterward, I felt devastated. I mourned the loss of my family. I could hardly make it through a workday without a cry.

I remember that during this period that there were times when all I could do to make it through the workday was take each moment on its own, and then move on to the next task at hand.

It was brutal. Being separated when you are still in love is like having someone die that you care about yet they are still alive, but just out of reach. You get no closure.

When you go through a shock of a painful magnitude, it has the potential to break you. There is always that chance, but it is still a choice.

The way I persevered through all that muck, was with faith in God.

It was scary. But what I found was that both faith and fear could not occupy the same space simultaneously.

So I chose faith.

I needed inner-personal restoration, to feel whole again. I desperately clung to any remnants of remaining dignity.

I had two small children to look after as a newfound single father. All I wanted was to be with my kids. To mold them, to help them grow up.

Only one problem: I had one major setback to being with my kids as much as I needed. It was called a j-o-b.

Don’t get me wrong though, I was gainfully employed, and grateful to be so.

Undoubtedly, full-time employment restricts me from precious time with my children and zaps most of my energy.

I knew there were alternatives to supporting my family’s financial needs, but I didn’t know what… at the time.

I prayed that God would help my family prosper, and guide me to a business solution, a way to get back home, a way to earn freedom.

I vowed to fight. To not give up, and to not become a loser.

I decided to turn the pain of losing my family into motivation to succeed.

Then one day, several months later, I met a man at my daughter’s Kindergarten school orientation.

His name is Brodi. He’s financially independent. We could relate to each other, right away we became friends.

I asked, and he told me that he worked from home, was raising his two daughters, and is a single father. He was able to pull it off by working online as an affiliate marketer. And also with multi-level marketing in the fitness industry.

When he told me what he did for work, it was like a bomb went off in my brain.

As he was speaking, I was thinking: “Wait for a second, you work from home doing what…?”

Followed by me asking: “Will you show me how you do what you do sir?”

We spoke more, I related my story with his, and he kindly agreed to share his business ways with me.

I was about as happy as could be y’all.

Financial independence, being free from a job, it was a chance worth taking, a worthwhile endeavor to pursue.

What made the prospect of actually achieving the lofty dream of financial independence feasible, was the fact that the guy showing me how to earn this economic freedom, had a daughter in the same class as mine. And we were all instant friends.

I knew at that point that there was no turning back for me, no giving up. I was going to succeed or die tryin’…

It didn’t take me to long to realize that MLM in the health and fitness space wasn’t anything I could get too excited about, at least not at that time. However, working on the interwebs as an online marketer, positively thrilled me.

Possessing the ability to work from a mobile destination, while operating your very own online cash machine business, in my mind, is like a dream come true.

For several years all I did mainly was study, study, study.

At night I would study.

On the weekends I would study.

On holidays I would study.

When I would implement any marketing ideas, they would often be the equivalent of a monkey throwing mud against the wall and hoping it sticks.

Of course, it never did.

Yes, I would get some likes on my FB fan page. And, possibly random hoit to an affiliate link. But never any sales.

I never blamed the industry; I remained an ever-believer in e-commerce.

It wasn’t until several years into my pursuit did I finally realize, while listening to a webinar hosted by none other than the ‘Self Made Man’ expert marketer from Austin Texas, Mr. Mike Dillard, what to do to become successful as a marketer…

What Mike expressed, I will never forget. Upon hearing what he said, instantly, I knew what it was had to do next.

“Choose an ‘uncommon’ marketable skill to specialize in. Don’t stop until you succeed.”

The way that Mike explained it was in metaphor form.

I’ll paraphrase what he said: “Top athletes, like those in the NFL for example, are paid large sums of money to do what they do. It’s because those athletes have a highly specialized marketable skill they get paid abundantly.”

Just about anyone I can think of has the God-given ability to identify, choose, and pursue a highly specialized industry or skill to suit taste, talent, and interests, they may have.

The challenge is for many people either do not think it possible or are unwilling to put in the work necessary to become a success.

Or worser yet, never even comprehend the fact they can break through to the “other side.”

The enemy: ignorance, and lack of hope. (Not lack of ability.)

Maybe you know someone like this…

It was through the pep-talk I heard Mike give during one of his product Webinars it occurred to me it was time for yours-truly to put his “big-boy” pants on, choose a specific marketing skill to specialize in.

For me, that would mean organically, since up to this point my online marketing education had been general. More or less marketing theory.

The highly sought after marketable skill I set-out to pursue is copywriting. Ironically, since I never considered myself much of a writer. But it didn’t matter. I was attracted to it.

Something about being able to throw words down on a laptop from any corner of the earth with an outlet and wifi appealed to me.

It meant freedom.

Writing is a skill you own. It’s self-determined, it’s simple, it’s deep and earthy.

That’s my take on it anyway.

So I got after it.

Not knowing much else I just started writing every-day, every-day, every-day.

Eventually, I joined a copywriters group and started working to develop my freelance career.

Just kept plugging away, learning six days a week.

I take Sundays off to recoup, and if I’m sick, I may not write for the day.

That’s just what I’m doing. I’m sure you have interests other than writing that would attract you career-wise.

Here is a simple formula for tackling a six-figure income, as follows:

Observe the people either you know, or know of, that live the lifestyle and earning the income you desire for yourself.

Once you have this observation identified, it’s time to get busy.

Some careers work in layers. E.G., you start “here” to get to “there,” before you can get to “x.”

It takes work, as I’m sure you know. If you didn’t expect to work, you wouldn’t be on the path.

Anyway, good luck.


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Proof of hope in a chaotic world

I was reading the news just a minute ago and came across an article about alleged sex trafficking allegations brought against a famous Hollywood actress recently; you may have heard.

Apparently, she was arrested last month in Mexico by the FBI in connection with a cult that adheres to some belief in ritual sex with kidnapped slaves… delightful. Not!

What is odd about cults is the fact that often highly intelligent, well adjusted, generally “good” and “normal” people can get themselves wrapped up in them.

And find themselves doing some pretty “off their rocker” activities in the line of adherence to the charismatic, extremely manipulative, and highly intelligent cult leaders wishes.

Ironically enough, earlier today I witnessed someone that I know on a rescue mission out in the middle of the desert to locate a missing daughter suspected to be being held against her will in a remote location.

I won’t mention the guy’s name.

But I will mention the SERT Ministries he is a part of.

From what I understand they specialize in rescuing runaways, human traffic victims, and people caught up in abusive environments.

All while preaching salvation through Christ Jesus.

What they do reminds me of Luke chapter 4 verse 18, in the Bible, where it states:

“The Spirit of the Lord is upon me because he hath anointed me to preach the gospel to the poor; he hath sent me to heal the brokenhearted, to preach deliverance to the captives, and recovering of sight to the blind, to set at liberty them that are bruised,”

These guys are doing the opposite of what the Hollywood actress I mention earlier is being accused of doing.

And so as it turns out, hope is still alive!… Praise God!

I wonder if SERT will allow me to write conversion emails for them, to help raise funds and awareness?

I asked we’ll see what they say.

And by the way, if you need an emailer to write for you, helping you sell your product(s) and service, we just might be a match made in heaven.

Visit my website to find out more

Take care,





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The breakfast burrito approach to sell in email

Some will tell you to give away free content in your emails without asking for the sale.

“Do it to create balance.”

“Do it feel good about yourself.”

I disagree, here’s why:

Whether you’re selling or not, you’re still selling.

Either directly, by asking for the sale.

Or indirectly, by not asking for the sale. So you can “sell” the idea that you’re not always selling. Oh, the irony.

Why not just integrate the “giveaway” with your offer get it over with?

That’s what I call balance. Give and take all wrapped up together, like a warm breakfast burrito.

Free value is wonderful, balance is great. If you give away valuable content without turning it into an offer, you’re leaving burrito money on the table.

Free content isn’t bad. It’s just not good enough. You can do better than that, Sell simultaneously.

Not everyone agrees with me about selling in every email, and that’s fine. I wouldn’t expect everyone to. Frankly speaking, it takes kinds. And that’s also where the balance comes in my opinion.

This is just my philosophy, and it’s based on my exposure, and to my liking.

In my experience, if I’m being marketed to, and there is no obvious offer, I’m left wondering, “what even is this, who are they trying to fool?”

I mean I like to learn stuff, and being friends and all, but keep it real and sell me already, if I like (and can afford it) I will buy. And be glad to do so.

Just saying.

I like writing emails that sell. If you have (quality) stuff to sell to an email list and don’t like to write. I can help.

Check out my email services site. Here is a link to the homepage

Thanks for readin’



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Recovery for “warm-up sales” addiction

Subject: Write emails to sell

In twelve-step recovery programs, step one is to first admit that you have a problem.

The primary principle being, if you can admit you have a “problem,” you can recover from it. But that’s the catch. Because for addicts, as well as non-addicts, it’s hard to admit any problem.

But today, I’m not here to speak with you about drugs, or alcohol, or being co-dependent, or anything like that…

I’m here to talk about email.

I have noticed, there is a disgusting trend of marketers wasting peoples time with warm up emails that don’t “sell,” anything.

Meaning they have a message, usually light and witty, and “beneficial.” But with no call to action. Why? Because people are afraid to come off like a salesperson.

Phewy, people need to recover from that nonsense.

Instead of trying to “sell” the idea that you’re not “selling,” just admit you are selling and sell (for crying out loud).

Be respectful, sure. Benefit your list with tips, tricks, and half-wit humor, great.

But do the darn deed and get it over with. Stop fooling yourself. Sell your list what they signed up for already. Just saying.

It’s time to enter “warming-up the sale” recovery. I’ll be your sponsor.

On the other hand, maybe you’re a sick of writing emails. You’d like someone else to do it.

Not to worry, I can help you with that.

I write emails that sell and entertain simultaneously. It is what I am here for.

To see if we’re a match made in heaven, go to my website, it’s where I sell my email conversion copy services:

Your email pal,



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Why I believe in an outdated book of “lies”

Did you know that none of the stories in the Bible can be disproven?

Yup, it’s true.

Regardless of whatever you may believe about science or Darwinian theory, or Budda, or whatever. No one has disproven the Bible or its claims.

But why don’t I stop right there and make it clear I’m not writing this short piece tonight to argue or pick fights.

What I’m here to do today is make ‘good.’ Today I’m following up on a post I wrote a few days ago. Published 4/14/18 you can access the post here.

Something I’ve noticed from reading the Bible, if not entirely, close to it, and from studying, is it cross-references itself in a couple of fascinating ways.

I’ll explain.

First off, the Bible is made up of 56 books. 29 old testament books (B.C.), and 27 new testament books (A.D.). (Referring to the modern Protestant Christian Bible.)

The entire old testament foretells of a coming “savior.” One who will make everything that is wrong, right again, and restore hope and peace.

The entire new testament is about the Savior, the “light of the world.” The Christ. Jesus. His life account, and the early church’s impact and customs

Original Biblical documentations were recovered in form different regions and recorded in two languages mainly, ancient Greek and Hebrew. The docs date from different time periods and were written by different authors, as well.

But all the ancient docs are generally in “agreement” with each other. Meaning: they do not conflict each other, they do just the opposite.

Interesting fact: recorded events, like those of ancient Persia for example (among others), e.g., Babylonia (AKA: Iraq) support the Biblical timeline with their historical recordings, giving similar, if not practically identical accounts (in some cases).

It’s more than a coincidence these multiple ancient recordings all converge.

If you don’t believe me, I say fantastic, don’t take my word for it. Look into it further for yourself. Let me know what you find too.

Take care,




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How to go broke while still enjoying yourself

Getting a six and a nine-year-old couple of kids out of bed at six-thirty AM during school vacation to head over to the dentist for their semiannual teeth exam is as exciting for them as it was going to bed the night before.

(Just imagine the sound of the half-time buzzer at a hockey game, as the theme-sound of their enthusiasm:)

This is spring vacation week. I took a few days off to hang with my offspring, have some fun, and get some much needed good times plugged in.

Sunday we had church, which is the usual thing for us.

During the afternoon we did some grumbling and unfortunately didn’t make it downtown for the open mic. Oh well…

However, Monday was a new day.

To get things kicked off right, we made our way to the Cape Codder Resort and indoor water park, where they lifted easily $120 US out of me olde pocket for about an hours worth of watery-entertainment. (Didn’t see that one coming…)

Followed by “Dad’s a sucker” with a trip to Toys “R” Us to buy nonrefundable toys during their big “going out of business” bonanza to save a measly 10% off retail. (Yet another C note happily departed:)

Today was rad.

After the mental-dental works for both my ‘chitlins’ during the AM hours, we flew outta town, via red Ford Explorer with lousy suspension, to New Bedford, MA.

Out that way, we met friends at the Buttonwood Zoo. To explore the grounds, and see the animals.

After milling around for awhile and talking e-commerce with my boy Brodi, the guy who I accredit to introducing copywriting to me, indirectly, while our kids, who’ve known each other for close to half, if not most, their lives (age depending) romped around the zoo.

Before heading back to the Cape we all macked out at some grubbing wing house snackage, we found at the local mall.

So far it’s been an enjoyable mini vacay.

Glad you could enjoy it with us.

Your Pal man-well,

P.S. Tomorrow we get to clean our rooms and take baths… I can hear the pandemonium now!


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A God fearing copywriters take on business development

A small chain of events occurred recently in such a way they got my attention and gave me the impression God was somehow involved with them.

Not much more than a year ago, I became obsessed with the notion of writing and selling self-authored ‘products’ to help the highly motivated fledgling entrepreneur.

It’s how I got started on the path of becoming a copywriter.

This eventually led me to join a private copywriters course geared to helping freelance copywriters legitimize their business.

Starting on this path of copywriting in very humble fashion, with little writing experience, it seemed to make the most sense to begin the journey by gaining experience on someone else’s dime. Hence freelancing.

After months of course training, most of which was over my head, being outside of my comfort zone, and guided by the group leaders and peers within the course. I wrote and developed my very own copywriting services website

The site offers email copywriting services to the Christ-focused ‘influencer.’

The site was completed Wednesday, April 11, 2018. That same day, the coaching group I was a part of abruptly ended. Suddenly and unexpectedly.

Fees were refunded for the month of training. Plus, I had just been paid by one of the coaches for a writing assignment I was invited to do, which coincidentally enough, covered expenses for the month prior…

The reason the coaching group ended early: it was an experimental pilot ‘second phase’ to the first initial group I joined back late last year. The coaches felt the group was ineffective and not beneficial enough to its members…

However, for me, it was exactly what I needed.

I found it ironic, the day the group ended on such short notice, my site was completed, fees refunded, and I was paid, the entire ‘2nd phase’ course amount.

Was God’s hand in this?

Strangely enough, I seem to think it was. He wanted me to get the site online.

Now I’m left with one main focus. Lead generation.

Fortunately, I have an education system I previously purchased back in December 2017 to help with that.

This adventure is yet to be continued…

And by the way, this occurrence was just one of the many subtle yet amazing ways I am reminded that God loves me/and you.

I am convinced, he oversees our daily lives.

And will allow me to serve him, even as a copywriter.

Your pal,




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Why (should) I believe, and in what?

Why do I believe, and what do I believe, exactly?

For years, I have touted that I believe in God. Which frankly speaking, I still do.

Or do I?

I mean, I think I do.

But why? This is a question I would like to explore. Honestly, I feel tormented by the question of belief at times. (Just being honest.)

For years, as in, for most my life, I’ve spent it being a visceral human being. Illogical in reasoning, going with instinctual rationale, following my feelings, believing in what I “feel” is the right thing. Without much thought into scientific reasoning and needing “proof” of everything.

And for the most part, this has worked for me…

Until more lately. I’m not really sure what has changed? But wait for a second. I do know what has changed.

I’m questioning my illogical reasoning.

It’s not to say that I am completely illogical, because I’m not, on the contrary, I’m actually a very logical thinker. Logic is how I come to many conclusions, in work and parenting.

Although, unlike some folks, who are more highly evolved logic based thinkers, I maintain a certain amount of “feelings” as a part of my rationale.

Which for me, if I am honest, is the inlet as to with to which my belief in God took root.

Suddenly, I feel guarded around this belief, in God. The question being: “should it be?”

“Is “God” even for real? Or is this just my imagination?”

It’s nuts. I hadn’t challenged this idea, for a long time at least (well I did, most recently it was during the last fall season, I had similar questions). Not since I was a teenager and early twenties.

I think the struggle that I am dealing with is this: I want something to base my beliefs on other than a book that states a bunch of stuff, and when I think about it, seems pretty far-fetched in tales.

Things like “walking on water.” The parting of the Red Sea. Moses’ staff turning into a snake, then back into a staff again.

Seriously, when is the last time anything like that ever happened in your recollection.

People can write about anything they want. Frankly speaking, the Bible seems like a book of folklore mixed with historical events and the people who played a part in them.

I’m challenged by Biblical explanations that don’t make sense. And the fact that I have accepted the entire book as factual, but am now raising the question of its truth, I’m finding is quite challenging.

But here is something I have to consider: even if I was present to witness miraculous events performed right before my very own eyes. I suspect that after my initial amazement I’d probably still question them somehow.

So this is the challenge of prolonged faith, and this is what it looks like.

These are the questions I bear. And even still, with doubt and challenged faith. I take these in prayer before the cross.

Thank you for reading,

P.S. I’ll be writing some several next posts about why I do believe in God and his son Jesus.



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The inside life of a squirrelly Christian copywriter

So if you’re someone who reads my posts, you’re probably aware that I just recently published my email copywriting website within the last week.

It was actually published a few weeks ago, as a rough draft.

But it was only last Wednesday morning I finished linking the final Typeform(.com) to capture client information for services, deeming the site functional.

What I find interesting, now that I have completed the site is recognizing what next steps there are to take to have this website deliver some ROI.

(The site name happens to be,, if you were not aware.)

Lead generation is the next step.

Fortunately, I have a lead generation educational product for copywriters I purchased several months back, written by a well-known email copywriter.

Also, yesterday during a coaching call with a couple of copywriters I work with, who’ve made more than a splash in the copywriting world. I was told I should promote my services by approaching podcasts to do interviews, share my story, and in turn (the idea being) generate leads.

As all this newness churns in my brain, it fascinates me to watch as fear and doubt battles my efforts.

They want to derail me. It’s old behavior. Procrastination disguised as “progress” lurks…

The sensation of monitoring your own actions from an observational perspective is insightful. In doing so, you can notice the emotional connection generated with intentions.

The fact that progress naturally calls us to leave our comfort zones, for this, to produce squirrelly feelings inside doesn’t surprise, not one bit.

It’s going to be fun and exciting, and scary. Generating business, producing quality conversion copy, and getting paid for it, is a good thing.

Spending a ton more time with my children as a result of producing premium deliverables, that’s the best part.

Take care,



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